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A fresh approach to enhancing the income-qualified program experience

October 14, 2015

Consumers Energy’s income-qualified “Helping Neighbors” program expands on the traditional program approach to include multiple avenues to reach, engage and spur action among customers to take control of their energy use. Together, Consumers Energy and CLEAResult have innovated marketing design to empower households and build communities.

Watch Now

Drive program participation with compelling creative campaigns

April 16, 2015

Discover how to drive program participation by applying the award-winning marketing insights of CLEAResult and Nicor Gas to leverage customer intelligence and compelling campaigns.

Watch Now

Energy efficiency: What you need to know in 2016

March 11, 2016

Facing increased competition and mounting pressure to lower energy costs, 2016 is set to be a challenging year for utility companies. But with big challenges come big ideas—and for you, that brings a wealth of opportunity.

Watch Now

From worst to first: DTE Energy's customer satisfaction journey

May 28, 2015

Customer satisfaction is the key to a utility’s success. Achieving such satisfaction requires commitment and focus across every level of an organization. With company-wide processes and buy-in, and strong support from its customer care partner, handling thousands of outbound calls and delivering activity reports daily, the DTE Cares Program took its JD Power scores from worst to first. Through a strong partnership and collective effort to drive results, DTE Energy and CustomerLink transformed their story into one of success.

Watch Now

Knowledge is clean power: What you need to know about the CPP and EE

December 11, 2015

The Clean Power Plan stands to have a significant impact on the energy industry. To stay informed about this evolving and sometimes confusing federal initiative, watch this CLEAResult webinar from November 2015.

Watch Now

People First, Buildings Second™: Accelerate program results through proven approaches

February 19, 2015

With a new generation of energy efficiency programs on the horizon, it is important to look beyond existing models to unlock the full potential of your customers. Discover how CLEAResult’s nationally recognized Energy Advisor approach to demand-side management generates deeper customer adoption rates well beyond the assessment.

Watch Now

Segment-specific approaches to commercial energy efficiency: A better way to create happy customers and meet goals

March 12, 2015

Creating happy customers is challenging at any time, and programmatic approaches are often technology—rather than customer—centered. Designing customer-centric programs for specific segments can create enduring relationships that deliver substantial on-going savings over time, spanning a broad range of technologies and end-uses.

Watch Now

Energy efficiency: What you need to know in 2016

March 11, 2016

Facing increased competition and mounting pressure to lower energy costs, 2016 is set to be a challenging year for utility companies. But with big challenges come big ideas—and for you, that brings a wealth of opportunity.

Watch Now

Knowledge is clean power: What you need to know about the CPP and EE

December 11, 2015

The Clean Power Plan stands to have a significant impact on the energy industry. To stay informed about this evolving and sometimes confusing federal initiative, watch this CLEAResult webinar from November 2015.

Watch Now

A fresh approach to enhancing the income-qualified program experience

October 14, 2015

Consumers Energy’s income-qualified “Helping Neighbors” program expands on the traditional program approach to include multiple avenues to reach, engage and spur action among customers to take control of their energy use. Together, Consumers Energy and CLEAResult have innovated marketing design to empower households and build communities.

Watch Now

From worst to first: DTE Energy's customer satisfaction journey

May 28, 2015

Customer satisfaction is the key to a utility’s success. Achieving such satisfaction requires commitment and focus across every level of an organization. With company-wide processes and buy-in, and strong support from its customer care partner, handling thousands of outbound calls and delivering activity reports daily, the DTE Cares Program took its JD Power scores from worst to first. Through a strong partnership and collective effort to drive results, DTE Energy and CustomerLink transformed their story into one of success.

Watch Now

Drive program participation with compelling creative campaigns

April 16, 2015

Discover how to drive program participation by applying the award-winning marketing insights of CLEAResult and Nicor Gas to leverage customer intelligence and compelling campaigns.

Watch Now

Segment-specific approaches to commercial energy efficiency: A better way to create happy customers and meet goals

March 12, 2015

Creating happy customers is challenging at any time, and programmatic approaches are often technology—rather than customer—centered. Designing customer-centric programs for specific segments can create enduring relationships that deliver substantial on-going savings over time, spanning a broad range of technologies and end-uses.

Watch Now

People First, Buildings Second™: Accelerate program results through proven approaches

February 19, 2015

With a new generation of energy efficiency programs on the horizon, it is important to look beyond existing models to unlock the full potential of your customers. Discover how CLEAResult’s nationally recognized Energy Advisor approach to demand-side management generates deeper customer adoption rates well beyond the assessment.

Watch Now
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