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A Fresh Approach to Enhancing the Income-qualified Program Experience

Published October 14, 2015

Consumers Energy’s income-qualified “Helping Neighbors” program expands on the traditional program approach to include multiple avenues to reach, engage and spur action among customers to take control of their energy use. Together, Consumers Energy and CLEAResult have innovated marketing design to empower households and build communities.

During this free webinar, you will discover:

  • How a grass roots branding initiative became a multi-channel marketing strategy and how it impacted customer awareness and perception.
  • A multi-tiered program design inclusive of all qualified market subsets.
  • Enhanced program objectives to drive behavior change, brand attribution, and ultimately shape future market demand.
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Webinar bios

Chad Miller

Sr. Programs Manager, Consumers Energy

Chad is a management and energy-optimization professional with over 20 years of experience in the utility and construction industries. He is currently a Sr Programs Manager for Consumers Energy, a Michigan-based natural gas and electric utility.

Ryan Fantino

Sr. Marketing Account Manager, CLEAResult

As CLEAResult’s strategic marketing lead for our Consumers Energy program portfolio, Ryan is responsible for the development and implementation and marketing strategy on behalf of four residential programs.