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Drive Program Participation with Compelling Creative Campaigns

Published April 16, 2015

Discover how to drive program participation by applying the award-winning marketing insights of CLEAResult and Nicor Gas to leverage customer intelligence and compelling campaigns.

View the webinar presentation below to learn more about:

  • An award-winning residential program awareness campaign
  • A measure-specific C&I campaign that exceeded expectations
  • Tips for planning and launching successful campaigns
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Webinar bios

Meena Beyers

Director of Marketing & Communications, Nicor Gas & AGL Resources Company

Meena is responsible for the marketing and communications strategy for program, including brand awareness, program education and outreach, customer acquisition, and strategic planning.

Mary Nokes

Marketing Account Manager, CLEAResult

Mary is responsible for energy efficiency program marketing and communication strategy and deliverables, creative development and client account management.

Denis P Garman

Senior Director of Brand Marketing, CLEAResult

Denis leads CLEAResult’s Brand Marketing team, which passionately focuses on consistently and compellingly driving the CLEAResult brand promise of helping change the way people use energy.