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Drive program participation with compelling creative campaigns

Published April 16, 2015

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Discover how to drive program participation by applying the award-winning marketing insights of CLEAResult and Nicor Gas to leverage customer intelligence and compelling campaigns.

View the webinar presentation below to learn more about:

  • An award-winning residential program awareness campaign
  • A measure-specific C&I campaign that exceeded expectations
  • Tips for planning and launching successful campaigns

Bios

Meena Beyers, Director of Marketing and Communications, Energy Efficiency, Nicor Gas and AGL Resources Company

Meena is responsible for the marketing and communications strategy for program, including brand awareness, program education and outreach, customer acquisition, and strategic planning. She led the rebranding strategy for Nicor Gas’ energy efficiency program and has developed and implemented several award-winning marketing campaigns. Meena brings 13 years of community outreach, strategic planning and project management to her current role

4.2015 MBeyers

Mary Nokes, Marketing Account Manager, CLEAResult

Mary is responsible for energy efficiency program marketing and communication strategy and deliverables, creative development and client account management. Her marketing expertise spans across residential and commercial audiences for prescriptive, assessment and retail programs. Mary has worked on multiple award-winning marketing campaigns, managed the development of hundreds of marketing materials and resources, facilitated marketing segmentation analyses and has launched program websites and social media efforts.

4.2015 MNokes

Denis P Garman, Senior Director of Brand Marketing, CLEAResult

Denis is an accomplished 25+ year marketing executive with global experience and an excellent record of delivering world-class results in both Consumer and B2B markets. The last 10 years have been focused on the energy and utilities industry. Denis leads CLEAResult’s Brand Marketing team, which passionately focuses on consistently and compellingly driving the CLEAResult brand promise of helping change the way people use energy.

4.2015 DGarman (1)

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