Customer Campaigns

Your customers count on you. You can count on us. We’ll put the full capabilities of our marketing team behind strategic, multifaceted outreach campaigns aimed at educating your customers about the programs you offer. We can increase customer satisfaction scores in the energy efficiency category—and all others—with one well-executed campaign.

What's more important than customer satisfaction?

In today's utility industry, few metrics are as important as customer satisfaction. Our Customer Campaigns are specifically designed to function as a stand-alone program for utilities with a single purpose: to improve customer satisfaction ratings.

A study conducted by J.D. Power and Associates revealed that customer satisfaction scores directly influence credit ratings, operating margins and return on equity. To achieve their satisfaction goals, our clients have access to the full capabilities of our creative team, in areas such as:

  • Market research
  • Campaign strategy
  • Survey development
  • Collateral development
  • Market outreach
  • Campaign measurement and analysis

When your customers are satisfied, we're satisfied.

Energy efficiency makes a positive impact

The results of a customer satisfaction survey we ran on behalf of a utility client came back strongly in favor of energy efficiency. Scores on key metrics, such as overall satisfaction, reputation and value were higher among customers who were aware of their utility's energy efficiency program offerings.