Watch: Home Energy Efficiency Gamified – Rewarding Every Step in Sustainability
Investing in energy efficiency and lowering energy bills has never been more complex for homeowners amidst a growing number of choices for rebates, incentives, and financing. At a time when affordability is a key focus for customers, it’s critical that utilities find new solutions that drive customer engagement and investment in energy efficiency. Our Whole Home Rewards approach reimagines how customers can take charge of their energy future, transforming them from passive participants into conductors of their own energy orchestras.
What is Whole Home Rewards?
It’s a rewards-based experience that empowers customers to make their own energy decisions. Instead of investing in platforms that directly manage devices, Whole Home Rewards puts funding into incentives and rewards. This encourages foundational efficiency upgrades and ongoing engagement. With continuous positive reinforcement, customers are motivated to take meaningful steps toward sustainability, earning points for program actions and for making informed choices beyond the program’s boundaries like tax credits or participating in other energy initiatives.
Why now?
Energy prices are rising, and affordability is a growing concern. The timing for behavioral programs is ideal. Whole Home Rewards builds on proven principles of gamification and behavior-based engagement, but adapts them for today’s energy challenges. By stacking funding sources and leveraging mature customer support, smart home expertise, and strong trade ally relationships, the program creates a clear, accessible pathway for customers to engage and succeed.
How does it work?
Our wide experience running energy programs across the US and Canada shows that deep customer engagement is both possible and desirable. The right tools and rewards foster enthusiastic participation and customers who are given clear actions and information are more likely to engage, check their apps, and make independent decisions. This leads to energy savings and greater satisfaction.
Whole Home Rewards relies on robust marketing and outreach strategies including personalized emails, video content, and energy-focused events—all designed to build lasting relationships and drive measurable results. Our team helps every step of the way from customer segmentation and targeting, enticing those customers to make energy efficient decisions with rewards and milestones, and on-going engagement.
Want to learn more?
Whole Home Rewards demonstrates that, with the right incentives and support, customers can confidently navigate their energy journey achieving energy savings, improving resilience, and building a sustainable future. As energy programs evolve, empowering customers to lead the way may be the key to unlocking a more efficient and equitable energy future.
Ready to help your customers become conductors of their own energy journey? Connect with us to learn how Whole Home Rewards can support your program goals.